My career makes more sense in reverse.
Today, I lead a disability sports organization in North Carolina. Before that, I spent years in global sports and marketing, working with Arsenal, Major League Baseball, the WTA, Reebok, Red Bull, and the America’s Cup. Somewhere in between, I lived in Beijing, worked across cultures and industries, and became increasingly obsessed with a simple question: why do people care?
What interests me isn't simply what people watch or what they buy. It's what they actually care about.
That question is at the center of my work on the economics of belonging. I’m interested in why some teams, brands, and organizations become part of people's identities while others spend fortunes renting their attention.
I also write about leadership, disability, sport, and the occasional thing that pisses me off enough that I can't leave it alone.